ABOUT

ACS Marketing aims to provide marketing consultancy services to assist clients in developing or enhancing their brand position, formulating marketing strategies and delivering a tactical marketing plan.

Anna Colville-Smith is a specialist in shopping centre and retail marketing with 15 years experience and a passion for place making, brand creative, community engagement and experiential activations to enhance brand positioning.

Over Anna’s career in corporate marketing she has experience in following areas:

Full strategic marketing planning and implementation of marketing execution delivering on sales and foot traffic objectives.

Management of Marketing staff and Customer Service Team. 

Full budget management and accrual accounting.

Digital ecosystem management including strategies for social media channels and smart phone application development

Event management, logistics and risk management

Digital marketing including database acquisition, SEM and SEO strategies.

Website Management and new CMS build to ensure the latest digital platforms and technologies.

Media booking and full agency management on creative design and PR.

Anna’s corporate marketing career experience:

Full strategic marketing planning and implementation of marketing execution delivering on sales and foot traffic objectives.

Full budget management and accrual accounting.

Digital ecosystem management including strategies for social media channels and smart phone application development

Management of Marketing staff and Customer Service Team. 

Event management, logistics and risk management

Digital marketing including database acquisition, SEM and SEO strategies.

Website Management and new CMS build to ensure the latest digital platforms and technologies.

Media booking and full agency management on creative design and PR.

Magazine editorial production and distribution.

Promotional coordination including fashion events, arts and culture events, competitions and experiential activations.

Anna’s career highlights and achievements include:

Successfully delivering a new brand launching The Kitchens precinct at Robina Town Centre. Marketing Awards received for The Kitchens include QLD Property Council Marketing Award Overall Winner The Kitchens Launch, Brisbane 2017. Advertising and Design Club Award The Kitchens video content, Brisbane 2017.

The Kitchens winner in Australian Marketing Awards Integrated Marketing Communications category 2017 and overall winner across all categories in Australian Marketing Awards, Melbourne. 

Implementing the award-winning Virtual Change Room campaign utilizing cutting edge technology and a first in Australia. Virtual Change Room campaign winning a Shopping Centre News Marketing Award 2012. A Silver Award at the Asia Pacific ICSC Awards 2012 in the Sales Promotion & Events category. Runner up in the QLD Property Council Awards Marketing Campaign category 2012.

Delivering return on investment and achieving sales and foot traffic targets. Winning QLD Property Council Award 2015 Marketing Award for campaign implementation.

CONTACT 

ADDRESS

Wellington, New Zealand

CONTACT US

027 594 3784

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