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ABOUT

ACS Marketing provides marketing consultancy services to assist clients in developing or enhancing their brand position, formulating marketing strategies and delivering a tactical marketing plan.

 

Anna Colville-Smith is a specialist in shopping centre and retail marketing with over 15 years’ experience. Anna has worked at some of the largest shopping centres across New Zealand and Australia and is an accomplished omni and multi-channel marketer. She has developed her craft as a marketing specialist; connecting people and places, transforming spaces into magnetic destinations, and creating places of meaning.

 

Anna champions the concepts of brand engagement, place-making and authentic storytelling. She knows that finding ways to bring forward-thinking and collaborative ideas to modern consumers is the driving force behind establishing and retaining a genuine connection with the people who matter most to your business or organisation.

 

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Full strategic marketing planning and implementation of marketing execution delivering on sales and foot traffic objectives.

Management of Marketing staff and Customer Service Team. 

Full budget management and accrual accounting.

Digital ecosystem management including strategies for social media channels and smart phone application development

Event management, logistics and risk management

Digital marketing including database acquisition, SEM and SEO strategies.

Website Management and new CMS build to ensure the latest digital platforms and technologies.

Media booking and full agency management on creative design and PR.

Anna’s corporate marketing career experience:

Full strategic marketing planning and implementation of marketing execution delivering on sales and foot traffic objectives.
Full budget management and accrual accounting.
Digital ecosystem management including strategies for social media channels and smart phone application development
Website Management and new CMS build to ensure the latest digital platforms and technologies.
Magazine editorial production and distribution.
Management of Marketing staff and Customer Service Team. 
Event management, logistics and risk management
Digital marketing including database acquisition, SEM and SEO strategies.
Media booking and full agency management on creative design and PR.
Promotional coordination including fashion events, arts and culture events, competitions and experiential activations.

Anna’s corporate marketing career experience:

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SERVICES

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Successfully delivering a new brand launching The Kitchens precinct at Robina Town Centre. Marketing Awards received for The Kitchens include QLD Property Council Marketing Award Overall Winner The Kitchens Launch, Brisbane 2017. Advertising and Design Club Award The Kitchens video content, Brisbane 2017.

SERVICES

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Implementing the award-winning Virtual Change Room campaign utilizing cutting edge technology and a first in Australia. Virtual Change Room campaign winning a Shopping Centre News Marketing Award 2012. A Silver Award at the Asia Pacific ICSC Awards 2012 in the Sales Promotion & Events category. Runner up in the QLD Property Council Awards Marketing Campaign category 2012.

SERVICES

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The Kitchens winner in Australian Marketing Awards Integrated Marketing Communications category 2017 and overall winner across all categories in Australian Marketing Awards, Melbourne. 

SERVICES

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Delivering return on investment and achieving sales and foot traffic targets. Winning QLD Property Council Award 2015 Marketing Award for campaign implementation.

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